DEVELOP

INNOVATE

IMPLEMENT

SERVICES TO POWER YOUR ENTERPRISE

© Pioneer Business Solutions Ltd 2012

MARKETING SERVICES

How PBS can help?

Pioneer Business Solutions marketing consultant will take an independent and fresh look at your company’s circumstances and provide real solutions whether it is to improve your existing business or launching a new business.

‘Experience shows that the first step is getting the right marketing strategy formulated then everything else thereafter starts to fall into place’.

Marketing Strategy for launching new Brands or Companies:

Pioneer Business Solutions has a proven record in launching new brands, products and services in newly established companies. PBS appreciates the unique set of challenges that are faced by start-up companies while launching their businesses or new products/services.

Our marketing strategy for start-ups and new brands is focused to ensure that the new company or brand quickly establishes its identity, credibility and solvency in rapid succession.

Once appointed, our marketing consultant will work with the entrepreneur or brand champion to develop well conceived marketing strategy to secure optimal marketing positioning and brand value.

Above all, we will help start-ups avoid the trap of falling into back-to-front marketing which many aspiring new companies succumb to.

Pioneer Business Solutions always give priority to the components, which are critical for launching new products/services or even launching a new business, as they are so reliant on establishing the strongest possible platform for success.

Key components to achieve our client’s financial goals involve:-

• an analysis of what is going to set the new company/brand apart from the competition

• critical analysis in order to establish the strongest selling proposition for the company/brand

• the identification of the customers they need to target and the channels and media to reach them

Our marketing consultants will understand the client’s needs very quickly and will first focus on getting the marketing strategy right. Experience shows that once this first step has been taken everything else thereafter starts to fall into place.

Marketing Strategy for Established Businesses

Established companies may not always have sufficient internal resource to explore and consider the full range of marketing options available. In this Pioneer Business Solutions can provide both extra resource and expertise to re-examine the client’s business plans in order to move the company in the right direction in terms of profits and growth.

Sometimes the client just needs a fresh approach to help them attain their vision for their organisation. As an innovative company, we are always trying to find new avenues for the client to maximise their competitive advantage.

Pioneer Business Solutions is completely an autonomous firm; hence, it would be able to make an impartial and realistic assessment of the companies existing marketing strategies. PBS focuses on finding the most effective marketing strategy to achieve profitable growth for small and medium sized companies. In addition, PBS is always mindful that any recommendation made will, wherever possible improve the overall effectiveness of your organisation’s marketing budget.

Our marketing consultant starts by getting to know your business and will identify your company’s needs. These will then be compared with the current marketing strategy in relation to your goals and objectives. After further research recommendations are then made for corrective action.

We are hands-on and work closely with our clients to provide the solutions that they desire.

Our Consultancy provides strategic marketing help by developing a well conceived marketing strategy, which is executed within a formal marketing plan to secure optimal business performance.

This process will involve auditing the business from a marketing perspective and to provide advice on:-

• Key factors to secure ongoing business with existing clients

• Effective targeting of the most ideal prospective clients

• Finding the right pricing strategy for your brand, product or service

• Highlighting opportunities for future growth potential through the development of new markets, brands, and product developments

• Ensuring that all relevant market channels are explored and covered

• Recommending and delivering cost-effective marketing communication using both new media (i.e. web sites, pod casts) and traditional methods

Pioneer Business Solutions also offers project management services to execute the marketing plan. This will involve the consultant developing briefs for, and if required select and manage agencies and marketing suppliers.